Since the summer of 2016, Deutsche Wohnen has been an exclusive platinum partner of the handball club Füchse Berlin. As an official main sponsor and sponsor of the team’s jerseys, the Berlin-based property company places the focus of its long-term partnership on, amongst other things, the excellent and sustainable youth work done by this successful handball club. With the support of Deutsche Wohnen, for example, an innovative 10-camera system was introduced which helps young players to analyse their training sessions, and the common room of the youth players has been turned into a modern lounge area with a kitchen.
Together with the club, Deutsche Wohnen has now decided to invest all the revenue from the sale of tickets for the additional stand in the development of further young talent. As the commercial manager of the Füchse Berlin Bob Hanning points out, “It is very nice to see that Deutsche Wohnen is a strategic partner that supports the development of the best young handball players in Germany.” Holger Rentel, a director of Deutsche Wohnen, is also delighted at this latest development in the partnership with the club: “The additional stand offers 1,000 cheering fans the chance to be at this top game. And at the same time, we are supporting the development of further national league players from amongst the club’s youth squad by investing the proceeds from the ticket sales in these young players.”
Deutsche Wohnen is one of the leading publicly listed property companies in Germany and Europe with a business focus on managing and developing its portfolio, which consists mainly of residential properties. As at 30 September 2018, the portfolio comprised 165,700 units in total, of which 163,100 were residential and 2,600 commercial. The company owns flats in four Berlin Modernist estates, which were awarded UNESCO world heritage status in July 2008: the White City Estate, the Horseshoe Estate in Berlin-Britz, the Carl Legien Residential Estate and the Ring Estate in Siemensstadt.
The Füchse Berlin have been playing again in the DKB national handball league since 2007 and have now established themselves in what is the toughest league in the world. After reaching the semi-finals of the Champions League in 2012, the Füchse won the DHB handball cup in 2014 – the first trophy in the history of the club. Just one year later there followed the European Cup and victory in the world club championship. One of the most important strengths of the club is its successful development of young players. The Füchse youth team has won nine German youth championships. Moreover, 25 players have already risen from the youth set-up to play in the first and second divisions of the national handball league.