VRnow’s work focuses on digitising properties. More specifically, the Berlin-based company’s algorithms make it possible to use digitised floor plans more efficiently for customers, whether through virtual apartment viewings where the first viewing appointment is dispensed with or as digital assistance for fitting new furniture.
Today, digital floor plans are really no longer an innovation. What’s new and exciting here is the software’s capacity to recognise connections, draw conclusions and learn from floor-plan analysis. Practically speaking, this means that VRnow can recognise windows, walls, doors and furniture – just like photo editing software can recognise who is in a picture. VRnow can be used to generate complex 3D environments and 3D videos for houses and apartments. Visit YouTube to see what they look like.
Versatile application possibilities
‘One of our first projects with VRnow will be collecting and standardising the floor plans for our portfolio so VRnow can work with them,’ says Dr Marcus Eilers, Head of Business Development and Strategy at Deutsche Wohnen. Eilers believes this can be done very quickly, despite the large number of properties. There are 130,000 floor plans available in digital or in paper form. Another 30,000 have yet to be created. In 2019, all floor plans should be complete. The data will then be used principally in sales and marketing. Another area of use for digital floor plans is the new development of residential units, where digital mapping helps improve planning.