Over a period of four weeks, employees of Deutsche Wohnen were able to collect kilometres in teams. Approximately 240 people registered in 33 teams. For 28 days every kilometre that was run or walked was counted, irrespective of where people went or how quickly. And the participants really got involved! In total, a distance of 49,380 kilometres was covered. A team of caretakers came first. In their daily work – and in their free time – they ran or walked at least 17 kilometres a day during this four-week period.
Lars Urbansky, member of the board of Management of Deutsche Wohnen: “This was a very special kind of fund-raising project. We were able to achieve a great result with team spirit – something that defines us at Deutsche Wohnen. With this campaign and the funds it raised we are getting involved in places where we can add value – especially in our housing estates. I am delighted to see the ambition with which our colleagues – from trainees to us directors – tackled this challenge.”
The three teams that covered the most kilometres were able to donate the money they raised to a facility of their choice. This meant that a sum of EUR 1,250 was donated by the team in first place to an animal welfare charity called Gnadenhof & Wildtierrettung Notkleintiere. The team that came second donated EUR 750 to the charity Thessa and its project Lipschitzkids, which aims to organise leisure activities and trips for children in the Gropiusstadt neighbourhood in Berlin, where Deutsche Wohnen owns numerous flats. Finally, the third-placed team donated EUR 500 to a charity called Verein Strassenkinder, which helps socially disadvantaged children.
In addition, all the teams together were able to activate donations by taking part and then achieving certain milestones. Accordingly, as soon as 80 participants had registered, EUR 2,500 was donated to the Wohnhelden project run by the German Red Cross (South West). This pilot project supports people who have been refugees and who do not have their own place to live.
A further sum of EUR 2,500 went to the Catholic Women’s Social Welfare Service for its project “Women in Need” when a total of 9,000 kilometres had been covered. Deutsche Wohnen has been working with this charity since 2019 and supports its project “Housing First for Women” by making flats available for homeless people.
The third donation was activated after 18,000 kilometres had been achieved, with the sum of EUR 2,500 going to the Kreuzberg-based charity Loyal, which is engaged in supporting children and young people in the locality. Deutsche Wohnen has made premises available to this charity for many years now.
Deutsche Wohnen is one of the leading publicly listed residential property companies in Europe. The business focus of the company is on managing its own portfolio of residential properties in dynamic metropolitan regions and conurbations in Germany. Deutsche Wohnen sees itself as having both a social responsibility and a duty to maintain and newly develop good-quality and affordable housing in vibrant residential neighbourhoods. As at 30 June 2021, the portfolio comprised a total of around 158,000 units, of which 155,000 were residential and around 3,000 commercial. Deutsche Wohnen SE is listed in the Deutsche Börse’s DAX and is also included in the leading indices EPRA/NAREIT, STOXX Europe 600, GPR 250 and DAX 50 ESG.